Digital Marketing Guide

What to Consider Before Onboarding a Mobile App Development Company?

Once you have decided to launch an app to enhance your business potential, the next step is to find a team that can design and build an effective mobile application for you that will deliver on the objectives you have for the app and your business. You have several options, hire a team that will work exclusively for you for the period of the development and possibly consult on a need basis after launch, outsource the job to a company that specialises in mobile app development or ask your in-house IT team to handle it.

Finding the right mobile app development company can provide you with more than just the development of the app. A company of good standing and repute can help you and your business in multiple other ways. Chat to a few potential companies and ask what they can do for you before choosing to go with one. Some will be better than others. 

There are several factors to consider when choosing the right mobile app development company for your project.

Find a Good Developer

This means going through references, doing some research and searching online for suitable companies, reading through customer testimonials and going through their company credentials to understand their level of experience with developing apps. Because there can be cost differences when choosing a developer in your location vs one that is not, make this also a consideration.

Industry/Sector Experience

Find out if the developer has experience developing apps for businesses in your industry and/or sector and businesses similar to your size and complexity among other parameters. Ask for the credentials of the team who will be working on your project to compare with a competitive proposal.


Checking with the developer’s customers or going through their client testimonials will give you an idea of how well they work. You are looking for qualities like reliability, experience, meeting deadlines and handling issues well.

Design Capability

Customers gravitate toward good-looking apps that are also user-friendly. The appearance of the app is therefore as important as its functionality to you. Going through their past work will give you a good idea about their design capabilities. If you think a design looks cheap chances are your customer will feel the same. A cheap-looking app can reflect negatively on your business’s image.

Don’t Make Price the Key Criteria

Don’t choose an app developer based on cost. You are looking for a unique app that customers will want to download vs competition and use regularly. Think instead of what the development company can deliver and how well they can deliver on your objectives. You don’t want to spend time and money redoing an app or having to do it all over again with another developer.  

Choose Someone Good with Client Relationships

Developing a mobile app is not a one-time project and will go through multiple stages and cycles post-launch. You will want to work with someone who will stay with you long-term.